Who doesn’t love Facebook? Well, I used to love it, not until most of the people act like a ad-bots spamming the News Feeds with ridiculous amount of links and destroy this lovely social network these days. I personally prefer to read the updates from my friends sharing the story about their lives because I love humans more than the bots.
But as this social network has dropped its original quality these days, you still have a chance to be the “top bitch” on the channel. Be a bitch, be THE bitch - if you get have the opportunity to sparkle, then be sensible and do your best to be the outstanding one. And the number of users that using Facebook is still big so there’s still a chance for you to market yourself to be the coolest Facebook’s attention whore. I’m fortunate enough to have a meeting with Facebook Dublin last year (not Mark Zuckerberg though) so I managed to pick up and learned a lot of things on how they work.
#1 - Be Original. Be Yourself. Show Your Personality.
Be original is always the main thing to define yourself. Don’t just copy and paste from other’s updates or spam everyone with the unnecessary links. Whether you’re happy or not happy, and feel it’s something you needed to share, just go for it. If it’s a good update, you might make your friends very happy; if it’s a bad one, others might help you, just revise the advice and see what is good for yourself. Do not be afraid to be yourself is the keyword.
#2 - Inspire Your Network & Work That Shit Out.
Not all people can be positive but if you’re feeling inspired, like if there’s any music that inspired you, you can always share it to your network (with some description with it to tell your friends what you think). Do not be lazy to type something out. If you went to travel and found a beautiful place, you can always upload the pictures to share, with a little description on where the place is and how you feel about it. It’s always good to see the “real” experience in the network rather than sharing the pictures from Getty or Google Images.
#3 - Always Read, Interact & Know Your Audience’s Desire.
You connect with the people that have the similar interest with you, or mostly. When you get a chance, you can always read what your friends are up to and what they need, then interact with them. It’s not necessary to tag their names on your status update and ask what they’re up to - this can be done via the wall or the inbox. Spend some time with your friends if there’s a chance. Interact to convert and get converted (vice versa) is how it works.
#4 - Don’t Work Just Behind The Computer Screen.
If you’re spending whole day on Facebook moaning about things without going out to see the beautiful blue sky, it’s not good. As most of the things are mobile these days, you can always bring your social network out to have a day trip with you by sharing your day highlights. By sharing your day highlights means only things you think it’s new and fresh to you, not everything, so the content has to be good and up-to-date as well. If it’s the thing you have posted before for multiple times, you can always get rid of the similar type of updates, unless you want to show how passionate you are into something then that’s acceptable.
#5 - Getting Unfriended Is Fine & Always Give People More Chances.
Narrow minded people might unfriend you on Facebook, that’s totally fine, it’s their loss for losing a chance to grow. I personally don’t mind if I get unfriended (unless it’s really some real life friends who are very important to me, then I would be quite upset). Unfriended usually means they don’t accept you because they don’t think you’re useful anymore, or their jealousy has got them in the wrong way, so let them grow. Just like a saying “If they don’t like it, they can go fuck themselves.” - But when if those people want to add you back again for whatever reason, you can always be open and consider to give them some chances, because people would change based on what they experienced. Just like some people say, yesterday I was a pussy, today I’m a dick, but I promise I will never be an asshole.
#6 - Just Shut The Fuck Up If You Have No Content.
If you have a lot of content, arrange it and share. Don’t worry if you’re posting too much - people who have unbalanced hearts to accept, they can always highlight your updates to make it appear less on the news feed. But if you really have nothing to share, you might as well just chill down and enjoy your real life, who knows the content might just come to your way. So always know what content is good, what content is pointless. I would say an album with 200 photos of your face with the same pose of duck face is really not a good content in my opinion.
#7 - Take The Opportunity To Get Yourself Looped In The Trended Topics.
There are many different things trended every day - From Avengers Assemble to Assassin’s Creed III (on my network anyway), you might as well look at what most of your friends are into these days. It’s good to have them sharing the stuffs so you know what’s the most demanding thing these days to keep yourself in the right perspective on what your friends might like or dislike.
#8 - Be Cool To Pick Your Visuals & Be Smart To Share Your Content.
If you want to get an attention, post something that would sex the user’s eyes (once in a while) - I don’t mean you have to post your naked pictures, but if you have bought a new shirt and it looks cool, might as well to show it and see what your network think. This might not be a good practice for everyone though as some people they don’t have enough confidence or they don’t think it’s necessary or maybe they don’t want to take the criticism. Personally I think it’s always good to show and take, give and accept. A picture of your face is always better than a picture of a cartoon (unless it’s some massive character with ridiculous boobs). Remember, nothing is right or wrong these days, but if you don’t take a step out to get to know the preference from the people these days, you would never grow, so be cool.
#9 - Be Accepted & Filtered The Uncomfortables.
We all have the friends we really like, but we also have some friends we feel uncomfortable with. But like I said, people will change based on what they experience in their life journey, so accept them for who they are. If you don’t feel comfortable to share a particular update, you can always put those guys in the list, filter them out to make yourself feel more comfortable to post. It’s really not your fault to have someone you don’t feel comfortable in life. We’re all unique and we have our preference so don’t feel bad to filter some of your sharing out.
#10 - Open Your Heart To Share Your Vision & Take The Opportunity.
As I said, although I prefer Twitter myself but Facebook is still a very big social network channel, so be brave to open your heart to share your vision and be the outstanding one within your network. If you’re not knowledgeable enough to share RIP Whitney Houston to Oprah Winfrey by mistake, that’s totally fine. The louder they laugh, the stronger you will get; and this is how to grow to be smarter to get to know what this world is all about. It’s very important to “brand” yourself these days because this is how you get the opportunity to sparkle in no matter what industry you’re in.
Please note that this is a very basic case study so far; like I said: there’s no right or wrong for mostly everything these days. Just be happy to be yourself, we don’t need to fit ourselves into the society that doesn’t really belong to us, there’s always a special something for you right there!
My ex-boss convinced me to join Twitter. I didn’t get the point of it at first, but after that, I’ve mastered it. I’ve been asked to attend many social media seminars and also to test on various mistakes on the way I tweeted. I’ve made many mistakes and it turned out I got unfollowed - this used to be a matter to me, but now, meh, I don’t give a shit. But I’m always open to follow people (doesn’t need to have a requirement for a follow back) because I stalk you, I learn from you - so if you’re on my following list, that means you’re interesting! If you haven’t been followed back, just give me a shout really, so I know you’re a human, not a bot.
Today I have time to show you what I’ve learned from the past lessons. Twitter is obviously different than Facebook, that’s why those who love Facebook might not get the point of Twitter - Oh hey, that’s me back in 2009. Enough of bull shit, right to the point and here we go.
- Be original and post unique information and insights 3-4 times a day. I usually do more than that since I’m now back and have more time spent on the Internet. Oh well, it’s my job.
- Read and reply to people’s tweets with relevant replies. The Interactions are always important, that’s why it’s called social network.
- ( * )( * ) - Boobies? Yes, boobies. Occasionally post something way off-topic (for whatever reason, this works marvelously).
- Have a good Twitter avatar and update it occasionally - your own face though, not a logo. Well, this is more targeted to the self-branding views (individuals).
- Search for people on Twitter to talk about your interests and passions and connect with them.
- Inspire the network (with what you’ve been through, not copying and pasting) and give people enough room to retweet.
It’s not hard to get a device to create your content on the Internet, as most of the things are digital these days - You have your phone, you have the camera, you have the apps, you can do so many things with it. So here are some of the things you can create on your Twitter.
- Podcast (host a tweetup, debate, radio interview - this would offer a high level of exposure.)
- Contest (perhaps once a week to be generous, only if you have something interesting you would like to give to your audience though.)
- Blog (write an article, interview, report - be confident to show that you’re passionate and an expert in your field.)
- Video Tutorials (some interesting travel video? costume making if you’re a cosplayer? video from the event?)
- Pictures (some beautiful pictures you took from your iPhone’s Instagram app? Not food spams all over the place though!)
So, here comes the hard task. It’s never easy to create a good content yourself. So let’s say if I sit here in the office whole day, staying at home 7 days a week, I would not have many interesting stuffs to tweet. So how?
For me, I work in Tecmo Koei, in day time, I have some gaming tweets to come. At night time, I might have some fitness and inspirational tweets to keep me going. And sometimes, when I see some really interesting stuffs on the Internet, I would just share right away (of course it has to fit into my dirty sense of humour). But yeah, I create most of my “interesting” content during weekends when I have events to attend and some good moments with my friends that I would like to share.
Just be who you are on Twitter really. We are humans, not bots, so we have our opinions and you don’t really need to force yourself to fit into others or scared of getting unfollowed.
"Don’t worry about who doesn’t follow you. Worry about creating interesting value."
And also - don’t be afraid to make mistakes because this is how we can pick things up, realize and fix ourselves.
This is really what I’ve learned in the past months and finally I’ve got time to share. Of course, I’m not completely right (but it’s from what I’ve learned and put into practice).
At the end of the day, it really is you do what is right and good for yourself. If people can’t accept you, it’s their freaking problem. What we have to do is to be wise and do what is right (if there’s a mistake, admit it and fix it), the remaining dramas are theirs not ours. There isn’t a fixed rule in social network, really.
And always remember…
"Be a human, not a bot. Even if you want to be a bot, make sure you know your functionality and all that. Knowing yourself is always better than believing in what others tell you who you are."
That is all.